![]() Wonder of Mystery “The mystery is actually wonderful,” said Regis McKenna, a computer-industry marketing consultant who first worked with Apple in the 1980s. The reclusiveness only added to his mystique. On the few occasions he granted interviews -appearing on the covers of Time, Fortune or BusinessWeek, for instance - he fretted over such minutiae as which photographer would take his picture. In public he wore beltless jeans and a black mock-turtleneck. His meticulous attention to product detail carried over to his public image, which grew inseparable from the Apple brand. Whether he was working on the Mac or the iPhone or backing the computer animation that yielded an unbroken string of Pixar hits, Jobs proved that complex technologies could be designed into simple, beautiful products that people would find irresistible. He ignited a flurry of innovation and growth - and achieved what may be the greatest comeback in business history. String of Hits Apple’s purchase of NeXT in 1997 brought Jobs back to the computer maker he helped found and commenced his career’s third act. He started another computer company, NeXT Computer Inc., and bought a digital animation studio from filmmaker George Lucas. ![]() In 1985, he was fired after a power struggle with Apple’s board. Apple had its initial public offering in 1980 and the graphical Macintosh was born just over three years later.ĭuring his second act, from 1984 to 1997, Jobs’s star dimmed. He scored his first hit with the Apple II computer, a device that resonated with schools and some consumers and small businesses, and made Apple an alluring alternative to IBM, then the world’s largest computer maker. The opening act of Jobs’s professional ascent stretched from 1976 to 1984. Visionary to Virtuoso On his watch, Apple came to dominate the digital age, first through the creation of the Macintosh computer and later through the iPod digital music player, the iPhone wireless handset and more recently, the iPad tablet. A computer could be, he often said, “a bicycle for our minds.” He was right - owing largely to a revolution he started. These machines could be indispensable tools. What he had instead was an appreciation of technology’s elegance and a notion that computers could be more than a hobbyist’s toy or a corporation’s workhorse. He had no formal technical training and no real business experience. He was a long-haired counterculture technophile who dropped out of college and started a computer company in his parents’ garage on April Fool’s Day, 1976. Jobs embodied the Silicon Valley entrepreneur. ![]() He was diagnosed in 2003 with a neuroendocrine tumor, a rare form of pancreatic cancer, and had a liver transplant in 2009.Īpple disclosed Jobs’s passing in a statement. 24, 2011, the Cupertino, California-based company said today. Steve Jobs, who built the world’s most valuable technology company by creating devices that changed how people use electronics and revolutionized the computer, music and mobile-phone industries, died. Digital Replica Edition Home Page Close Menu
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